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Convert by Ruut
WhatsApp, SMS & email infrastructure, built for Africa
Convert routes your messages across WhatsApp, SMS, and email with automatic fallback, handles NCC Sender ID + DND compliance for you, and ships with clean SDKs (Node/Python/Ruby). Send OTPs, campaigns, and transactional notifications that actually land.
We built Convert because every messaging tool we tried was built for the US or Europe first — "compliance" meant GDPR, not NCC Sender ID rules or the DND registry.
If you're building or running a business in Nigeria (or anywhere in Africa), you already know: SMS delivery is unreliable, WhatsApp Business API setup is a maze, and sending a promo campaign without checking DND registration can get your Sender ID blacklisted.
Convert handles all of that across WhatsApp, SMS, and transactional email:
Smart routing: checks channel availability and sends where it'll actually land, with automatic fallback
Compliance built in: NCC Sender ID registration + DND filtering, handled for you Real delivery data: know exactly what landed, on which channel, when
Dev-first: clean REST API + SDKs in Node, Python, Ruby — integrate in hours
We're live with fintechs doing OTP delivery and D2C brands running campaigns to 50k+ contacts. Would love your feedback — especially if you've fought with SMS delivery or WhatsApp Business API setup in Africa before. AMA in the comments!
About Convert by Ruut on Product Hunt
“WhatsApp, SMS & email infrastructure, built for Africa”
Convert by Ruut was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #158 on the daily leaderboard. Convert routes your messages across WhatsApp, SMS, and email with automatic fallback, handles NCC Sender ID + DND compliance for you, and ships with clean SDKs (Node/Python/Ruby). Send OTPs, campaigns, and transactional notifications that actually land.
On the analytics side, Convert by Ruut competes within Messaging, API and Developer Tools — topics that collectively have 669.4k followers on Product Hunt. The dashboard above tracks how Convert by Ruut performed against the three products that launched closest to it on the same day.
Who hunted Convert by Ruut?
Convert by Ruut was hunted by Ezeani Emmanuel. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Convert by Ruut including community comment highlights and product details, visit the product overview.
Ezeani Emmanuel
Hey PH 👋
We built Convert because every messaging tool we tried was built for the US or Europe first — "compliance" meant GDPR, not NCC Sender ID rules or the DND registry.
If you're building or running a business in Nigeria (or anywhere in Africa), you already know: SMS delivery is unreliable, WhatsApp Business API setup is a maze, and sending a promo campaign without checking DND registration can get your Sender ID blacklisted.
Convert handles all of that across WhatsApp, SMS, and transactional email:
Smart routing: checks channel availability and sends where it'll actually land, with automatic fallback
Compliance built in: NCC Sender ID registration + DND filtering, handled for you
Real delivery data: know exactly what landed, on which channel, when
Dev-first: clean REST API + SDKs in Node, Python, Ruby — integrate in hours
We're live with fintechs doing OTP delivery and D2C brands running campaigns to 50k+ contacts.
Would love your feedback — especially if you've fought with SMS delivery or WhatsApp Business API setup in Africa before. AMA in the comments!