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Ciente
A Ciente separa análise, explicação por IA e decisão.
Bancos, corretoras e assessores mostram produtos, taxas e saldos. Isso nem sempre ajuda a entender o que aconteceu com a carteira, comparar uma nova opção ou saber se a recomendação tem incentivo por trás. A Ciente separa análise, explicação por IA e decisão.
Top comment
Building Ciente made me realize the product is not the AI I’m building Ciente, a mobile-first investment platform for Brazilian investors. The idea started with a pretty practical frustration: people have investment apps, statements, bank portals, PDFs, advisors, and still often can’t answer basic questions about their own money. How much did I really make after taxes? What was just money I moved around? What did I pay in fees? Is this new option actually better, or just being sold better? At first, I thought the hard part would be connecting the pieces: Open Finance data, reports, an AI assistant, and eventually a marketplace of independent CVM-registered consultants. But the more I built, the more I saw that the product only works if the boundaries are clear. The AI cannot be the source of truth. It should explain, compare, and help the user ask better questions, but the actual financial facts need to come from deterministic calculations. That changed how I approached the whole product. A deposit is not yield. A sale proceeding is not performance. Taxes cannot be guessed by a language model. If the report is wrong, the AI becomes confidently wrong. So the boring parts became the important parts: classification rules, report versions, data isolation, auditability, and very explicit limits on what the AI can and cannot say. It also forced me to be more honest in the positioning. It would be easier to call Ciente a robo-advisor or say the AI gives recommendations, but that is not the current product. Right now the principle is: reports calculate the facts, AI explains them, and the person decides. If someone wants individualized professional advice, that belongs with a properly registered consultant unless a future regulated path is built for automated advice. The biggest lesson so far is that in finance, trust is not a brand word. It is a product constraint. It affects copy, architecture, logging, data storage, AI prompts, consultant flows, and even what features I choose not to build yet. A lot of the work has been removing things that would make the product sound more impressive but less honest. Ciente is still early, but building it has already changed how I think about startups in regulated spaces. The hard part is not adding AI to finance. The hard part is making the system useful without pretending it can safely decide for the user.
About Ciente on Product Hunt
“A Ciente separa análise, explicação por IA e decisão.”
Ciente was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #131 on the daily leaderboard. Bancos, corretoras e assessores mostram produtos, taxas e saldos. Isso nem sempre ajuda a entender o que aconteceu com a carteira, comparar uma nova opção ou saber se a recomendação tem incentivo por trás. A Ciente separa análise, explicação por IA e decisão.
On the analytics side, Ciente competes within Fintech, Investing and SaaS — topics that collectively have 116.3k followers on Product Hunt. The dashboard above tracks how Ciente performed against the three products that launched closest to it on the same day.
Who hunted Ciente?
Ciente was hunted by Guilherme Lanna. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Ciente including community comment highlights and product details, visit the product overview.