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Capto
The AI SMS CRM that qualifies mortgage leads in 60 seconds
Capto is an SMS-first, AI-native CRM built exclusively for loan officers and mortgage brokers. It replaces your texting app, drip tool, document tracker, and pipeline spreadsheet with one platform that replies to leads, qualifies borrowers, and books calls automatically — before your competitors can pick up the phone.
👋 Hey Product Hunt Community! I'm the maker behind Capto.
I built this after watching loan officers lose deals simply because they couldn't text a lead back fast enough. The average mortgage lead goes cold in 5 minutes — but most LO's are juggling 15+ deals, lender conditions, and borrower anxiety, so replying to every "what's your rate?" text instantly is impossible.
Capto fixes that with an AI agent that:
- Replies to new leads in under 60 seconds
- Qualifies them (credit range, timeline, property type)
- Missed Call? Capto instantly texts the caller in your voice so the lead never goes cold.
- Books a calendared call or meeting
- Sounds like *you* because it trains on your past conversations
- 10DLC-registered, TCPA-compliant messaging
Everything else — pipeline, campaigns, document tracking, GMB posting, rate-lock alerts — is woven around that core. It's not a generic CRM with SMS bolted on. It's SMS-first and mortgage-native.
Live in 10 minutes. No implementation calls. No 90-day onboarding.
Happy to answer any questions — especially from anyone in mortgage, real estate, or sales who lives in their inbox and wishes they didn't.
About Capto on Product Hunt
“The AI SMS CRM that qualifies mortgage leads in 60 seconds”
Capto was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #55 on the daily leaderboard. Capto is an SMS-first, AI-native CRM built exclusively for loan officers and mortgage brokers. It replaces your texting app, drip tool, document tracker, and pipeline spreadsheet with one platform that replies to leads, qualifies borrowers, and books calls automatically — before your competitors can pick up the phone.
On the analytics side, Capto competes within Fintech, SaaS, Artificial Intelligence and Vercel Day — topics that collectively have 563.3k followers on Product Hunt. The dashboard above tracks how Capto performed against the three products that launched closest to it on the same day.
Who hunted Capto?
Capto was hunted by Serv Khodavirdian. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Capto including community comment highlights and product details, visit the product overview.
Serv Khodavirdian