BooleanMaths

Fix Ad targeting on Meta + Google Ads w/ better attribution

E-Commerce

No-Code

Marketing attribution

Hi Product Hunt! 👋

I’m Saurav Suman, Co-Founder of BooleanMaths, and I’m thrilled to reintroduce Pulse, our Super Pixel platform for marketers who are tired of guessing what’s working.

💡 Why we built this

As marketers ourselves, we struggled with scattered tools Shopify for stores, Mailchimp for emails, Meta Pixel for tracking, and Google Analytics for reports. Fragmented data and lost conversions meant hours spent cleaning metrics instead of growing campaigns.

We asked: what if all this just… worked together?

🔧 What we built

BooleanMaths Pulse brings AI-driven attribution, conversion APIs, and full-funnel visibility into one clean platform. Now you can:

✅ Set up Meta & Google CAPI instantly with self-serve tools

✅ Track every order, return, and touchpoint even 3rd-party checkouts

✅ See campaign-level ROAS from all your ad platforms

✅ Compare attribution models: First, Last, Linear, U/W-shaped, Time Decay

Watch the platform in action here: Pulse Demo Video
Read Case study: Case Study 1, Case Study 2

📌 Key Use Cases

1. Attribution without cookies

2. Campaign optimization with real business metrics

3. ROAS tracking across the full customer journey

4. Accurate server-side events via Meta/Google CAPI

🚀 What's New in This Launch

Since our last launch, we’ve:

• Launched self-serve Meta & Google CAPI setup

• Added returns and cancellations tracking via Shopify Webhooks

• Rolled out campaign-level performance dashboards

• Boosted speed & scalability with a 25x infrastructure upgrade
  

🙏 Our Ask

If you're a Founder, Marketer, Growth leader or Agency Owner we’d love your feedback:

• Try the 7-day free trial

• Share what attribution challenges you're facing

• Let us know what features you want to see next

Thanks to @rohanrecommends for hunting us and to the PH team and community for the continued support.

—

Team BooleanMaths

@nitesh_kumar76 @ayush_mishra39 @kedar_shenoy @chaudhari_yatin @dev_dhanak @nishigandha_sudame @tushar_verma13 @mr_alentar