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AttributeIQ
Multi-touch attribution for B2B content teams
AttributeIQ is a full-funnel attribution platform that shows which content and channels drive pipeline and revenue for B2B marketing teams.
About AttributeIQ on Product Hunt
“Multi-touch attribution for B2B content teams”
AttributeIQ was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #140 on the daily leaderboard. AttributeIQ is a full-funnel attribution platform that shows which content and channels drive pipeline and revenue for B2B marketing teams.
On the analytics side, AttributeIQ competes within Analytics, Marketing and SaaS — topics that collectively have 679.3k followers on Product Hunt. The dashboard above tracks how AttributeIQ performed against the three products that launched closest to it on the same day.
Who hunted AttributeIQ?
AttributeIQ was hunted by Muiz Thomas. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of AttributeIQ including community comment highlights and product details, visit the product overview.
I’ll be honest: I didn’t set out to build an attribution tool. I run an SEO agency, and attribution was just a problem I kept bumping into with clients. It’s annoying enough to complain about, but apparently not annoying enough for anyone to solve at a price that isn’t absurd. HockeyStack and Dreamdata are genuinely good products, sure, but they’re also £1–2k a month, which feels like a weird price point for a problem that mostly affects teams who don’t have that kind of budget to throw at it.
For a while I just stitched things together in GA4 and HubSpot and called it attribution, the way everyone else does. Then I got tired of that too. AttributeIQ is what came out of it, a full-funnel attribution platform that connects GA4 and HubSpot and actually shows you which content is driving pipeline and closed-won revenue.
Happy to answer any questions about how it works, what it doesn’t do yet, or why I made certain product decisions. If you’re curious, poke around, drop a question, or just tell me what you’d fix.