Amazon just dropped a really interesting beta feature in their shopping app called "Buy for Me." Essentially, if Amazon doesn't carry an item you search for, this feature lets an AI agent purchase it for you directly from the brand's own website, all without leaving the Amazon app.
This would be like a concrete step into true Agentic Shopping, moving beyond just finding products to actually executing the purchase across different storefronts. It starts to blur the lines between shopping platforms – you're not just limited to what's on Amazon anymore.
It makes you think about the race for the dominant "Shopping Agent." Whichever platform can reliably help users buy things anywhere, not just on their own site, might secure that crucial entry point for how we'll shop in the future. Amazon is clearly making a strong play here.
