We're excited to launch 🚀 Airtable AI Assistant 🚀 today, along with a builder-deployable fleet of AI document analysts and AI web researchers!
Airtable was founded 12 years ago with the mission of democratizing software creation. Our pioneering innovation was to distill app-building concepts (data, logic, interface) into intuitive visual components, like a no-code lego kit for app building. At the time, we speculated that someday, maybe AI would get good enough to enable conversational app building–talking to an expert AI app builder–and be a huge unlock, making app building even more accessible.
We’re now at that point. While surprisingly impressive text generation and manipulation by LLMs was the breakthrough of the 2022 ChatGPT moment, the emergence of surprisingly impressive reasoning capability from LLMs is the breakthrough of 2025. This is unlocking more autonomous agentic experiences, and generating apps and code is the first killer use case (Cursor, Windsurf, Devin, V0, Bolt.new, Replit Agent, to name a few).
But for the large class of non-technical builders, a different approach is needed. When AI generates apps with code, rather than no-code building blocks, it requires a developer to fully understand how they work – and to verify them for hidden mistakes that would be tricky/impossible to debug by interface inspection alone (it may look right, but what is the data model business logic is flawed in non-obvious ways?).
Airtable Assistant is an agent that can build and modify Airtable apps through conversation, changing schemas, adding automations, and designing interfaces. You can ask it to do things like:
–“Research every conference attendee in this base” to have the Assistant immediately spin up an army of researchers that pull in background information for your attendees
–“Analyze each contract to identify key risks they pose to my business” to have the Assistant add an AI field that runs an analysis at scale for each contract you’ve signed.
Airtable Assistant can also answer questions about the data in your apps, like prompts as advanced as:
–“I'm about to meet Jane Smith at Zelos, read all of their recent sales call transcripts and tell me how far along they are in their implementation and if they’re dealing with any issues”
–“What are the most common risk factors in our contracts? Are there any changes to our default posture we might consider?”
In addition to launching Airtable Assistant today, we’re also releasing the capability to deploy thousands of AI web researchers, and AI document analysts, to continuously work on the data in Airtable apps. You can do things like:
–Pull strategy and value stories from every product requirement doc to draft launch and release messaging
–Monitor all brand mentions across digital channels to measure campaign impact
–Create an automatically updating competitive intelligence dossier with the latest news and messaging from every competitor in your industry
This is the ultimate moment for builders, and we’re excited to empower them for the AI era.
