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Ad Swap
A free ad exchange for small sites — no money involved
Ad Swap is a free, no-money ad exchange for small sites: show one ad, get shown on someone else's. No budget, no ad network, just a pool of small sites swapping traffic.
Hey Product Hunt,
I'm Emma — I built Ad Swap because most of my side projects hit the same wall: too small for AdSense to be worth the trouble, too broke to buy real ads, but big enough that a little cross-promotion could actually help.
So instead of paying for traffic, Ad Swap lets you swap it. Paste one embed — an iframe or a script tag — and once it's confirmed live on your site, you're in the pool: your ad starts showing on everyone else's site, and theirs shows on yours. No money changes hands, no auction, no dashboard full of vanity metrics.
A few things I tried to get right:
- You only get approved once the embed is actually live — no dead entries sitting in the pool
- Ads follow your visitor's light/dark theme automatically
- Card or compact pill format, whichever fits your layout better
- Free, no account required, just a form
It started as just my own side projects filling the pool so it wasn't empty. It's since grown into indie sites and games I've never heard of joining on their own — two more just today. That's the part I'm most excited about.
It's a one-person, unfunded project, kept intentionally simple. If you run a small site, app, or project that could use a bit more traffic, I'd love to have you in the pool — and I'd really appreciate any feedback on what's confusing or missing.
About Ad Swap on Product Hunt
“A free ad exchange for small sites — no money involved”
Ad Swap was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #132 on the daily leaderboard. Ad Swap is a free, no-money ad exchange for small sites: show one ad, get shown on someone else's. No budget, no ad network, just a pool of small sites swapping traffic.
On the analytics side, Ad Swap competes within Marketing, Advertising and Side Project — topics that collectively have 502.4k followers on Product Hunt. The dashboard above tracks how Ad Swap performed against the three products that launched closest to it on the same day.
Who hunted Ad Swap?
Ad Swap was hunted by Emma Goldberg. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Ad Swap including community comment highlights and product details, visit the product overview.
Emma Goldberg