A framework for identifying all client acquisition channels
More important than finding out how clients found your website or app, you should identify all the ways clients found out about it — and don’t rely on Google Analytics. Instead: 1. ❓Ask your client “how did you learn about us?” 2. 📝Normalize the answers. 3. 📐Extrapolate. 4. 📈Analyze and Report. 5. 🔄Repeat. We call it the ‘Canales’ framework.
About Canales on Product Hunt
“A framework for identifying all client acquisition channels”
Canales launched on Product Hunt on January 22nd, 2019 and earned 62 upvotes and 1 comments, placing #24 on the daily leaderboard. More important than finding out how clients found your website or app, you should identify all the ways clients found out about it — and don’t rely on Google Analytics. Instead: 1. ❓Ask your client “how did you learn about us?” 2. 📝Normalize the answers. 3. 📐Extrapolate. 4. 📈Analyze and Report. 5. 🔄Repeat. We call it the ‘Canales’ framework.
On the analytics side, Canales competes within Marketing — topics that collectively have 468.1k followers on Product Hunt. The dashboard above tracks how Canales performed against the three products that launched closest to it on the same day.
Who hunted Canales?
Canales was hunted by Alexander Torrenegra. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Canales including community comment highlights and product details, visit the product overview.
Alexander Torrenegra