A new typeface that takes you from button to billboard
Airbnb launched a new typeface called Airbnb Cereal across its product and brand. Airbnb Cereal was created in partnership with Dalton Maag—a global font foundry—and Airbnb’s Marketing and Experience Design teams.
About Airbnb Cereal on Product Hunt
“A new typeface that takes you from button to billboard”
Airbnb Cereal launched on Product Hunt on May 17th, 2018 and earned 345 upvotes and 56 comments, earning #3 Product of the Day. Airbnb launched a new typeface called Airbnb Cereal across its product and brand. Airbnb Cereal was created in partnership with Dalton Maag—a global font foundry—and Airbnb’s Marketing and Experience Design teams.
On the analytics side, Airbnb Cereal competes within Design Tools, Typography, Tech and Vacation — topics that collectively have 914.8k followers on Product Hunt. The dashboard above tracks how Airbnb Cereal performed against the three products that launched closest to it on the same day.
Who hunted Airbnb Cereal?
Airbnb Cereal was hunted by Josh Kennedy. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Airbnb Cereal including community comment highlights and product details, visit the product overview.
Josh Kennedy