Persuasive Patterns Card Deck (4th gen)

Make product psychology practical

Design Tools

User Experience

Growth Hacking

Visit WebsiteSee on Product Hunt

Love the concept, @toxboe ! Have you seen teams use the decks effectively for marketing or growth brainstorming sessions, beyond product design workshops?

Physical products are quite rare here. And when it comes to marketing, it applies twice. Kuddos! :)

I loved your previous decks and I’m so excited about this launch! How do these ones differ from the other decks?

I loved your previous decks and I’m so excited about this launch! How do these ones differ from the old ones?

I loved your previous decks and I’m so excited about this launch! How do these ones differ from the other decks?

I can see this being particularly useful in niche industries, which is great because those often get overlooked.

Looks like a gem for marketers and founders. Does it include real-world case examples for each tactic?

This card deck makes product psychology practical. 120 bite-size tactics and step-by-step guides feel perfect for workshops, audits, and ideation. Congrats on the 4th gen launch @toxboe, excited to try it with my team.

Hello Product Hunt community!

We’re excited to release the fourth-generation Persuasive Patterns card decks:

1. Conversions & Decisions and

2. Habits & Engagement.

Our aim is to turn product psychology into practical tools teams can use every day. Built over multiple iterations with research, testing, and client work, they’ve helped our team and clients decide faster with clearer rationale.

Across the two decks you’ll find bite-size tactics in a quick-reference format, persuasive recipes (patterns that work well together), plus step-by-step workshop exercises for applying them with your team. The sets map to three moments in the product journey:

1. helping people sign up or purchase,

2. helping first-time users experience value, and

3. sustaining ongoing engagement.

The goal is to help you design with purpose and intent, move users toward taking action, and use psychology to increase motivation.

Content and design was done by Anders Toxboe under design supervision of Amir Gavriel-Hazan and feedback from hundreds of teams testing the cards in workshops. Illustrations are by artist Annesofie Sandal.

We’d value your feedback on effectiveness, ease of use, and what you’d like to see next.

To celebrate the launch of these two card decks, we are offering a limited-time discount to everybody that signs up from Product Hunt - an additional %20 off any already discounted prices - use the code "happyhunting".

Please share your thoughts and check out more details: Learn more about the new Persuasive Patterns decks

Thank you for your support and for helping us refine these tools.