Adapting Sun Tzu's 'Art of War' to email marketing
Five battle-tested principles that our team has learned the hard way over 14-years and 22,000 email campaigns — examined through the lens of Sun Tzu’s The Art of War. 🧨 Stop Fighting Fair 🧨 Vary Your Tactics 🧨 Use Spies 🧨 Check Your Biases 🧨 Know Your Enemy
